An experience fans could step into.

ServiceNow at Laver Cup San Francisco
For Laver Cup San Francisco, we helped ServiceNow show up as more than a logo on court. The work spanned fan activation, court design, signage, stadium content, social, hospitality, and live programming with Andy Roddick and tennis icons including Roger Federer, Andre Agassi, John McEnroe, Pat Rafter, Tim Henman, and Yannick Noah.

At the center was the Serve Challenge, a custom black court outside Chase Center where fans could test the speed and accuracy of their serve, compete for prizes, and actually do something with the brand. Across a Fan Zone that drew more than 112,000 visitors, it gave ServiceNow a simple, physical role in tennis culture. Just a court, a serve, a number, and a reason to try again.